Branded interactions. Creating the digital experience

Branded interactions. Creating the digital experience

Spies, Marco

2015

Thames & Hudson New York

360 p.

Includes interview with Marco Spies. Includes bibliography. Includes picture credits. Includes thematic index

Inglés

il., fig.,grf.

texto impreso

Libro

978-0-500-51817-5

658.827 Uso de marcas y marcas de fábrica

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.

Introduction. Set-up: The brief, The team, Project Planning, Technology. Process: Workflow models, The branded interaction design process. Discover: The analysis phase. Define: The strategy phase. Design: Concept and visuals. Deliver: Documents and production. Distribute: BIxD Rollout and updates. Good practice V, brand management.