Título: |
Essentials of business communication |
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Autor, etc.: |
Loewy Dana, Guffy Mary Ellen |
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Fecha de publicación: |
2019 |
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Editorial: |
Cengage Learning Australia |
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Número de páginas: |
xix, 482 p. |
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Nota general: |
Incluye notas, Incluye apéndice |
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Dimensiones: |
Impreso |
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Idioma: |
Inglés |
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Formato: |
ilus. |
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Tipo de documento: |
texto impreso |
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Tipo de medio: |
Libro |
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ISBN/ISSN/DL: |
978-1-337-38649-4 |
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Clasificación: |
808.0665 Redacción científica |
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Palabras claves: |
COMUNICACIÓN EMPRESARIAL, COMUNICACIÓN DE NEGOCIOS, ESCRITURA COMERCIAL, ESCRITURA DE NEGOCIOS |
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Resumen/extracto: |
Business communication in the digital age. Succeeding in the social and mobile workplace. The writing process in the information age.Planning business massages. Organizing and drafting business messages. Negative massages. Persuasive messages. Business reports and proposals best practices: informal reports. Proposals and formal reports. Professionalism, temwork, meetings, and speakeing skills. Professionalism at work: business etiquette, ethics, teamwork, and meetings, Business presentations. Employment communication. The job search, résumés, and cover messages, Interviewing and following up |
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